Latane’s revised model, Dynamic Social Impact Theory

Identified four tendencies in group:

1. Consolidation: over time, the majority grows in size and the minority dwindles in size

2. Clustering: As the law of social impact suggests, people are more influenced by their closest neighbors, and so clusters of group members with similar opinions emerge in group.[dyads, triads …]

3. Correlation: Over time the group members’ opinions on other issues, even one that are not discussed in the group, converge, so that their opinions on a variety of matters are correlated .

4. Continuing diversity: Because of clustering, members of minorities are often shielded from the influence attempts of the majority, and their beliefs continue on within the group